Culture at Tend
We believe the best patient experiences come from a team that feels respected, appreciated, and supported in their work.
That’s why culture is key. We foster collaboration and a sense of belonging across our teams, with the leadership, tools, and support people need to do their best work every day.
See how our team-first approach helps our people thrive, grow their careers, and genuinely enjoy coming to work.

Cultivating connection, trust and belonging
Life at Tend is built around teamwork, mutual respect, and showing up for one another. We’re committed to creating an exceptional working experience for our teams, ensuring our people feel encouraged, appreciated, and supported in their everyday work.
Here’s what that looks like in practice:
- Collaboration is huge. Teams that share ideas openly and support one another
- Leadership is hands-on. Our leaders are approachable, engaged, and invested in you
- Every contribution is valued. We celebrate wins together and help each other succeed
- Your voice is heard. Different perspectives are welcomed, respected, and encouraged
- Your growth is prioritized. We offer ample opportunities to grow professionally
It's our mission to create an environment where people feel seen, valued, and connected to the team around them, and feel excited to come to work each day.

Meet our Executive Chairman & CEO
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We're building a team unlike anything the dental industry has ever seen. To do that, we know we need to put our people's needs first by creating an environment where talented, passionate individuals feel supported, empowered, and inspired to do the best work of their careers. When our teams thrive, we thrive.
Tend people pillars
Our people pillars shape who we are and how we work together as a team. They define our commitment to creating an environment where people feel safe to speak up, empowered, and excited to do their best work.
Your teammates have your back
We work as one team, aligned around shared goals and collective success.
Your teammates have your back, clinically and personally. Our Lead Dentist and Lead Hygienist structures mean mentorship is built in, not an afterthought.
- Learn from a top-rated clinical team and help make it even better
- Consistent, trained support every day
- Assistants who know the flow and keep it moving
- We set a high clinical bar and give you everything you need to clear it

Driving innovation in dentistry
Videa AI. 3D scanning. Same-day printing. Digital treatment planning.
Our studios are the best-equipped rooms most clinicians will ever work in, with tools that make your care more precise, your day more efficient, and your patients more comfortable.
- Leading-edge tools and technology that help you do your best work
- Less time spent on admin. More time on care
- See, diagnose, and treat with precision, every time

We take care of the people who take care of our patients
We attract folks who are serious about their craft.
Your pay is based on what you bring to the role, not the minimum we can get away with, and expectations are discussed clearly from the very first conversation.
- Competitive base pay, full benefits, 401(k) plan, and paid time off
- Malpractice insurance covered 100%
- Up to 90+ CE credits annually for dentists and hygienists through CE Zoom, plus up to $2,000 in CE reimbursement for dentists
- CPR renewal fully covered

Diverse, welcoming and collaborative
We pride ourselves on a work culture that values unique perspectives and open communication. Our leadership is transparent, reachable, and invested in you. And most importantly, our warm, diverse team of dental professionals sincerely love working together.
You'll walk in every day to an environment that was deliberately designed to make you feel good about being there.
- Clinical integrity is never traded for volume
- Mutual respect and camaraderie among teams
- Leadership always available for support and guidance
- We trust your judgement – No pressure to upsell or over-treat

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Collaboration
Your teammates have your back
We work as one team, aligned around shared goals and collective success.
Your teammates have your back, clinically and personally. Our Lead Dentist and Lead Hygienist structures mean mentorship is built in, not an afterthought.
- Learn from a top-rated clinical team and help make it even better
- Consistent, trained support every day
- Assistants who know the flow and keep it moving
- We set a high clinical bar and give you everything you need to clear it

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Innovation
Driving innovation in dentistry
Videa AI. 3D scanning. Same-day printing. Digital treatment planning.
Our studios are the best-equipped rooms most clinicians will ever work in, with tools that make your care more precise, your day more efficient, and your patients more comfortable.
- Leading-edge tools and technology that help you do your best work
- Less time spent on admin. More time on care
- See, diagnose, and treat with precision, every time

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Appreciation
We take care of the people who take care of our patients
We attract folks who are serious about their craft.
Your pay is based on what you bring to the role, not the minimum we can get away with, and expectations are discussed clearly from the very first conversation.
- Competitive base pay, full benefits, 401(k) plan, and paid time off
- Malpractice insurance covered 100%
- Up to 90+ CE credits annually for dentists and hygienists through CE Zoom, plus up to $2,000 in CE reimbursement for dentists
- CPR renewal fully covered

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Belonging
Diverse, welcoming and collaborative
We pride ourselves on a work culture that values unique perspectives and open communication. Our leadership is transparent, reachable, and invested in you. And most importantly, our warm, diverse team of dental professionals sincerely love working together.
You'll walk in every day to an environment that was deliberately designed to make you feel good about being there.
- Clinical integrity is never traded for volume
- Mutual respect and camaraderie among teams
- Leadership always available for support and guidance
- We trust your judgement – No pressure to upsell or over-treat

Mission, Vision, Values
At Tend, we're united by a shared vision: to redefine the dental experience through a thoughtful blend of healthcare and hospitality. The values that guide us every day help turn that vision into reality, creating care that is empowering, human, personalized, and genuinely enjoyable for patients and team members alike.
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Tend to others
We put people first, patients and teammates alike. We strive for exceptional care and experiences, and always show up for one another with a team-first mindset.
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Be brave enough to lead
As leaders, we do what it takes to maintain our high standard of care. We’re agile, innovative thinkers who embrace new ideas, push ourselves to improve, and bring out the best in each other.
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Savor the ride
We celebrate the satisfaction that comes from doing difficult things well. We support each other through challenges, and enjoy the process of building something meaningful together.
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Embrace our differences
Diverse perspectives, open communication, and mutual respect are essential to how we work. We give feedback thoughtfully, positive intent is assumed, and everyone is encouraged to be themselves.
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Rooted in growth
We believe growth is continuous. We take ownership of our development, stay open to learning, and actively support the growth and success of the people around us.







