We want you to look forward to the dentist
With your teeth and tongue, you eat and talk. With your lips and gums, you kiss and smile. People really care about their mouths. But they don’t like going to the dentist. And for good reason.
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Lack of trust. Feeling judged. Discomfort. Dentists recognize these frustrations. They know dental isn’t working the way it should. And they, too, want to make it better.
That’s why our team decided to remake the entire experience. We combine treatment you trust with a team who’ll never judge, an environment that soothes, and products that delight.
We want you to feel amazing about your oral wellness. Not just twice a year, but every time you take a bite, tell a joke, laugh, or share a kiss.
We put safety first
We prioritize safety with health checks, contactless check-in, enhanced PPE, and more.
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At Tend, your mouth is in great hands. We take care of your oral health—and your overall health—with incredible technology, a no-judgment attitude, and only the care you need.
Head of clinical development
We have decades of clinical experience
Our head of clinical development is Dr. Marc Schlenoff. A former Program Director at Columbia University’s College of Dental Medicine, he has over 30 years of experience in private practice.
We’re reinventing dentistry
Our clinical advisory board includes three of the nation’s leading dental minds: Dr. Jonathan Levine, Dr. David Ahearn, and Dr. Joseph Errante. Together, they’re transforming the field.
Our dentists aren’t paid a commission on procedures
Most dentists are paid a commission on procedures. This can lead to more procedures than you need. We eliminate this by paying our dentists a great salary with a bonus that rewards them for guest satisfaction.
Our dentists love this. It lets them focus on providing outstanding care, instead of worrying about their productivity.
We only hire 5% of clinical candidates
When we hire dentists and hygienists, we aren’t looking for good, or great. We’re looking for amazing.
Our care is science-based
Our proprietary training program, TendU, keeps our clinical team up to date on all the latest research. It also facilitates collaboration, so you get the benefit of many top minds working together.
Our technology is state of the art
We invest in the latest technology, like 30-second x-ray machines that won’t poke the roof of your mouth or make you gag. These tools allow us to produce more accurate diagnoses, craft finer restorations, deliver more beautiful aesthetics, and make your experience more comfortable.
We believe in compassion
That’s why we sit down when we talk to you. Look you in the eye. Never judge you.
And that’s why Tend is our name. We took the first four letters of “dental,” mixed them up, and turned them into a word about caring for others.
We tend to the whole you. Not just your teeth.