Our Leadership Team

Troy Bage

Chief Executive Officer

Troy Bage is the Chief Executive Officer of Tend, succeeding Founding CEO Doug Hudson in 2023.

Cynthia Hiskes

Chief People Officer

Cynthia Hiskes is Tend’s Chief People Officer (CPO). Cynthia brings over 30 years of experience in multi-site Fortune 500 and growth companies, most recently at Oak Street Health, where she served as Chief Human Resources Officer.

Dr. Chris Salierno

Chief Dental Officer

Dr. Chris Salierno is Tend’s Chief Dental Officer. A native New Yorker, Dr. Chris graduated from Stony Brook School of Dental Medicine, where he also completed his residency.

Matthew Fitzgerald

Chief Marketing Officer

Matthew Fitzgerald is Tend’s Chief Marketing Officer (CMO). An established marketing leader with expertise in the consumer services industry, Matt led Tend’s launch in 2019 and continues to drive the brand’s growth, expansion, and positive member...

Mark Crockett

Chief Technology Officer

Mark Crockett is Tend’s Chief Technology Officer (CTO) and leads our Engineering function. Prior to Tend, Mark held the position of Chief Technology Officer at a variety of fintech start-ups...

Bilal Bazzi

Chief Operating Officer

Bilal Bazzi is the Chief Operating Officer at Tend. He leads the company’s efforts in maintaining and scaling operational excellence across a rapidly growing number of studios and markets. With decades of experience in leading complex multi-site...

Charles Talbot

Chief Financial Officer

Charles Talbot is Tend’s Chief Financial Officer (CFO). Charlie brings over 30 years of experience in multi-site growth companies in the retail and healthcare sectors.