Tend Hell's Kitchen
Our newest Tend studio is now open in Hell's Kitchen on 53rd Street, between 7th and 8th Avenues—just a short walk from the B, D, and E trains at 7th Avenue. At Tend, we’re all about transforming the dentist experience into something you’ll look forward to. From routine cleanings and teeth whitening to restorative care like fillings and crowns, our Hell’s Kitchen studio offers a full range of preventative, restorative, and cosmetic services—all delivered with your comfort and convenience in mind.

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Curious if insurance will cover your exam? We can tell you in just a few seconds.
Unfortunately, there are some dental insurance plans we don’t accept, including Medicaid, Medicare Advantage, Healthplex, HMOs, DMOs, and others. If we don’t take yours, we’ll contact you ahead of your visit.
Our top-tier dental providers at Tend Hell's Kitchen
At Tend Hell’s Kitchen, our experienced dentists and hygienists are here to deliver exceptional care in a warm, judgment-free environment. Whether you're visiting for a routine dental cleaning, teeth whitening, or more advanced treatment, you’ll be cared for by a team that’s focused on your comfort and long-term oral health. Our providers take the time to listen, explain, and tailor each visit to your needs—because great dental care should feel personal. If you're looking for a trusted dentist in Hell’s Kitchen, our team is here to help you feel confident about your smile every step of the way.

Dr. William Ferrante
Dr. William Ferrante is an accomplished dentist dedicated to providing exceptional oral healthcare. He earned his Doctor of Dental Surgery (DDS) degree from New York University College of Dentistry. Following dental school, Dr. Ferrante completed a General Practice Residency at Lincoln Medical Center, where he gained extensive experience in comprehensive dental care.
Dr. Ferrante is committed to staying at the forefront of dental advancements, ensuring his patients receive the highest standard of care. His approach emphasizes patient comfort and education, aiming to make every dental visit a positive experience.
Outside of his professional life, Dr. Ferrante enjoys exploring the vibrant culture of New York City, trying new restaurants, and running marathons.

Dr. Raisin Saini
Dr. Raisin Saini is a general dentist at Tend’s Hell’s Kitchen studio, where she blends clinical precision with a warm, approachable style that helps patients feel at ease. She earned her Doctor of Dental Medicine (DMD) from the University of Pittsburgh School of Dental Medicine and completed her residency at the Icahn School of Medicine at Mount Sinai, where she gained advanced training in both restorative and preventive care.
Dr. Saini believes that great dental care starts with great communication. She takes the time to listen, explain treatment options, and make sure every patient feels comfortable and confident—whether it’s a routine checkup or a more complex procedure. If you’re looking for a dentist in Hell’s Kitchen who prioritizes both your smile and your experience, you’re in expert hands with Dr. Saini.
Getting Here
Tend Hell's Kitchen, located on 53rd Street, between 7th and 8th Avenues—just a short walk from the B, D, and E trains at 7th Avenue, offers a full range of preventative, restorative, and cosmetic services—all delivered with your comfort and convenience in mind.
Why people love Tend
Frequently asked questions
Absolutely. We partner with major dental insurers to get you amazing care at amazing prices. We also offer a real-time online benefits check before you come in. We’ll show you the maximum cost for your dental visit, so you’ll never pay more than you expect. The insurers we partner with include: Delta Dental, Aetna, Cigna, United Healthcare, Blue Cross Blue Shield, Empire Blue Cross Blue Shield, Guardian, MetLife, United Concordia, Principal, Oxford Health Plans, and Ameritas. Read more about insurance.
We recommend coming in for a cleaning and checkup every six months, which is the standard for most patients. These regular visits help us catch small issues—like early signs of decay or gum disease—before they become more serious or expensive to treat.
However, some patients may need to come in more frequently, especially if they have a history of gum disease, wear orthodontic appliances like aligners, or are more prone to plaque buildup. Your dentist will work with you to create a personalized care plan based on your needs, so you’re always getting the right level of care at the right time.
Even if everything looks great, cleanings help remove plaque and tartar that you can’t get rid of with brushing and flossing alone—and they’re key to keeping your smile feeling fresh and looking its best.
Yes, we’re currently welcoming new patients to this location! Whether it’s been six months or six years since your last dental appointment, our team is here to make you feel at ease. We pride ourselves on creating a judgment-free environment where every patient is treated with empathy and respect.
Your first visit will include a comprehensive exam, a detailed review of your oral health, and time to talk through any concerns or goals you have. We’ll make sure you feel informed, comfortable, and fully supported from the moment you walk in.
Your first visit is designed to be both thorough and welcoming. Here’s what it includes:
- A complete dental exam to assess your teeth, gums, bite, and overall oral health
- Digital x-rays for a detailed look below the surface (with significantly lower radiation than traditional x-rays)
- A gentle, professional cleaning tailored to your needs
- A one-on-one conversation with your dentist, who will walk you through any findings, answer your questions, and create a treatment plan if needed
We’ll also review your dental history, talk about your goals (whether it’s improving your oral health or brightening your smile), and give you time to ask questions—without feeling rushed.
The environment is designed to feel calm and spa-like, so you can relax and actually enjoy taking care of your smile.
Call us at 212-257-3455. Just make sure to do so more than 48 hours before your appointment time. If you cancel or reschedule less than 48 hours in advance, we’ll have to charge you a $50 fee. If you don’t make it at all, we’ll have to charge you a $100 fee. This is because we reserved that time specifically for you, and our appointments are in high demand.