Tend Rockefeller Center
is a full-service dental studio
12 W 48th St
Our Rockefeller Center Studio is on 48th Street between 5th and 6th Avenues, right around the corner from Rockefeller Plaza. We offer a full range of services, with an emphasis on safety.
- Monday - Friday7AM - 8PM
- Saturday8AM - 4PM
- SundayClosed
Feel amazing about your oral health
Safety first
We prioritize safety with health checks, contactless check-in, enhanced PPE, and more.
Insurance accepted
We’re in network with major insurers like Delta Dental, Aetna, and Cigna.
Full-service dentistry
Our studios offer a full range of dental services, from exams to implants and veneers.
No judgment ever
From floss bosses to sweet tooths, every mouth is welcome.
Top-rated dentists and hygienists
Our dentists aren’t paid a commission on procedures
Most dentists are paid a commission on procedures. This can lead to more procedures than you need. We eliminate this by paying our dentists a great salary with a bonus that rewards them for patient satisfaction.
We only hire 5% of clinical candidates
When we hire dentists and hygienists, we aren’t looking for good, or great. We’re looking for amazing.
Our care is science-based
Our proprietary training program, TendU, keeps our clinical team up to date on all the latest research. It also facilitates collaboration, so you get the benefit of many top minds working together.
Insurance accepted
We accept most dental insurance plans, and we bill for services through insurance, just like a typical dentist’s office.
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Frequently Asked Questions
Do you take dental insurance?
Absolutely. We partner with major dental insurers to get you amazing care at amazing prices. We also offer a real-time online benefits check before you come in. We’ll show you the maximum cost for your dental visit, so you’ll never pay more than you expect. The insurers we partner with include: Delta Dental, Aetna, Cigna, United Healthcare, Blue Cross Blue Shield, Empire Blue Cross Blue Shield, Guardian, MetLife, United Concordia, Principal, Oxford Health Plans, and Ameritas. Read more about insurance.
How experienced are your Rockefeller Center dentists?
Our Rockefeller Center dentists are graduates of respected dental schools, and have all trained in highly-rated residency programs. All of our dentists take continuing education courses in order to stay current with all of the latest techniques and research. They’re led by our Clinical Director, Dr. Marc Schlenoff, a former Program Director at the Columbia University College of Dental Medicine in Manhattan.
How will I know which dentist or hygienist I’ll be seeing?
Before your visit, we’ll give you a call to say hi and answer any questions you may have. We’ll also tell you a bit about the dentist you’re going to see. If there’s someone in particular you’re hoping to be seen by, feel free to call us at (212) 406-3686.
What if I want to reschedule with a different dentist or hygienist than the one I've been paired with?
Totally fine! Just give us a call at (212) 686-3686.
How do I reschedule or cancel my appointment?
Call us at (888) 818-3686. Just make sure to do so more than 24 hours before your appointment time. If you cancel or reschedule less than 24 hours in advance, we’ll have to charge you a $50 fee. If you don’t make it at all, we’ll have to charge you a $100 fee. This is because we reserved that time specifically for you, and our appointments are in high demand.
What services do you offer?
Our NYC Manhattan dental offices offer a full range of preventative, restorative, and cosmetic dental services. For preventative and restorative dental care, we offer routine exams, implants, and everything in between. For cosmetic care, we’ll help you redesign your smile with orthodontics, whitening, and veneers. Read more about our services.
Do you do pediatric dentistry?
We currently do not see children under 13, but we are more than happy to recommend pediatric dentists in Manhattan. Just give us a call at (212) 686-3686.
Do appointments really start on time?
We make a superhuman effort to start every visit on time. If you do have to wait, you probably won’t even have time to finish the Beyoncé song in your headphones. Our average wait time is 3 minutes.