Tend Dental Rockefeller Center delivers expert dental care in the heart of Midtown, just steps from Fifth Avenue and the Rockefeller Plaza concourse. Designed for comfort in the middle of Manhattan’s hustle, our studio blends convenience with calm, making it easy to relax and care for your smile. Whether you’re in for a cleaning, checkup, whitening, clear aligners, or cosmetic services, every visit feels effortless thanks to our cutting-edge technology and gentle approach. With early morning, evening, and weekend appointments for the whole family and a team that values your time, we make dental care simple.
The exam was painless and very quick. I appreciated Carmen’s help today and will be back to start my perfect smile journey.
5 stars
Andrea M Rockefeller Center
Love this location. The front desk was very communicative and upfront about pricing and my options within my insurance coverage. I had a great experience from start to finish.
5 stars
Andrea Y Rockefeller Center
I had a wonderful experience at the Rockefeller Center dental office. My dentist, Dr. Vana B., and her assistant, Torrance, were absolutely amazing—kind, attentive, and highly professional. Carmen, the hygienist, made sure I was completely comfortable during my cleaning. She’s a rockstar! Big thanks as well to Jeff Tracy for clearly walking me through my treatment plan. The entire staff was incredible, and I genuinely look forward to my next visit.
5 stars
Demetrius M Rockefeller Center
My hygienist, Katrina, gave me the most gentle and thorough cleaning. I’m usually sensitive to cleanings, but I didn’t feel a thing. The check-in and check-out process at the welcome bar with Jaison was smooth and quick.
5 stars
Nancy T Rockefeller Center
They took me in as an emergency patient to replace two broken temporaries. They were well prepared, thorough in their treatment explanations, and very kind. They fixed my temporaries quickly and had me on my way. The office was modern, clean, and high-tech. Great place.
5 stars
Tony B Rockefeller Center
The best Tend in NYC! I really appreciate the staff and their attention to detail, specifically how they plan out your dental work and help with minor cosmetic procedures to perfect your natural smile. The best!
Our expert dentists and hygienists make it simple to fit oral care into your day. Whether you’re stopping by on a lunch break or scheduling a visit for whitening, aligners, or other cosmetic treatments, we're dedicated to creating and protecting healthy smiles.
We want to make accessing dental care easy. Tend Rockefeller Center works with most major insurance carriers, and our team is here to help you navigate your benefits with confidence.
Our insurance carriers
We are happy to accept most major PPO dental insurance plans, including (but not limited to):
Our Rockefeller Center studio is steps from Radio City Music Hall and Fifth Avenue’s shops—right in the center of Midtown, surrounded by some of New York’s most iconic landmarks.
Address
12 W 48th St 4th FloorNew YorkNY10036US
How to get here
You’ll find us on the 4th floor at 12 W 48th St. Just a short walk from the bustling intersections of 5th and 6th Avenues, across from the iconic Rockefeller Plaza, and near Radio City Music Hall.
You’ll find us on the 4th floor at 12 W 48th St. Just a short walk from the bustling intersections of 5th and 6th Avenues, across from the iconic Rockefeller Plaza, and near Radio City Music Hall.
Subway
47-50 Sts Rockefeller Ctr
B
D
F
M
5 Av/53 St
E
M
51 St
6
Monday:07:00 am - 08:00 pm
Tuesday:07:00 am - 08:00 pm
Wednesday:07:00 am - 08:00 pm
Thursday:07:00 am - 08:00 pm
Friday:09:00 am - 05:00 pm
Saturday:08:00 am - 03:00 pm
Sunday:Closed
Other Amenities
Soothing studio
Aromatherapy / scented diffusers
Complimentary brush bag
Laser dentistry
Intraoral cameras
Digital X-rays
Noise-cancelling headphones
TV in treatment rooms
Free WiFi
Comfortable seating
Financing options
Frequently asked questions
We want you to feel confident before you arrive! Browse our FAQ section for useful information about your visit to Tend Dental Rockefeller Center.
We accept a wide range of dental insurance plans and will help guide you through how your coverage may apply.
The insurers we partner with include Delta Dental, Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Empire Blue Cross Blue Shield, Guardian, MetLife, United Concordia, Principal, Oxford Health Plans, and Ameritas. We are proud to accept many PPO insurance plans.
Yes, we look forward to welcoming new patients at Tend Dental Rockefeller Center! Whether it’s been six months or six years since your last dental appointment, our team is here to make you feel at ease. We pride ourselves on creating a judgment-free environment where every patient is treated with empathy and respect.
Your first visit will include a comprehensive exam, a detailed review of your oral health, and time to discuss any concerns or goals you may have. We’ll ensure you feel informed, comfortable, and fully supported from the moment you walk in.
In most situations, we recommend having a dental cleaning and checkup every six months. This is standard for the majority of patients. These routine exams help us catch small issues like early signs of decay or gum disease. This allows for proactive treatments that prevent issues from developing in the first place.
However, some patients may need to visit more frequently, especially if they have a history of gum disease, wear orthodontic appliances such as aligners, or are more prone to plaque buildup. Your dentist will work with you to create a personalized care plan based on your needs, so you’re always getting the right level of care at the right time.
Even if there are no oral health concerns, cleanings help remove plaque and tartar that brushing and flossing alone can't remove. They’re crucial to keeping your smile feeling fresh and looking its best.
Your first visit is designed to be both thorough and welcoming. Here’s what it includes:
A dental exam to evaluate your teeth, gums, bite, and overall oral health
Digital X-rays for a detailed look below the surface
A gentle, professional cleaning tailored to your needs
An in-depth conversation with your dentist to review findings, answer questions, and plan treatment if needed
We’ll review your dental history, discuss your goals, like improving oral health or brightening your smile, and allow time for questions without rushing.
The environment is designed to feel calm and soothing, so you can relax and genuinely appreciate the process of caring for your smile.
At Tend Dental Rockefeller Center, we aim to make paying for your dental care as simple and stress-free as possible.
You can securely pay your bill online with easy, encrypted options like HSA/FSA cards, credit or debit cards, Apple Pay/Google Pay, and more. Through our partner Cedar, you can view your insurance details, track balances, receive reminders, and even set up a custom 0% interest payment plan that fits your budget.
We also offer flexible financing through CareCredit, a healthcare-focused credit option that lets approved patients spread out their dental costs in convenient monthly payments, including for care not fully covered by insurance.
Before any treatment, we’ll clearly explain your expected costs and payment choices so you feel confident moving forward
Give us a call at (646) 586-8834. Just make sure to do so more than 48 hours before your appointment time. We dedicate this time exclusively to you, and as our appointments are highly sought after, we kindly request as much notice as possible should you need to reschedule.
You can also log into your profile on the Tend Dental app to make any changes needed, including cancelling and rescheduling.
Nearby studios
Check out our other New York locations and choose the one nearest you!
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