Tend Rockefeller Center
is coming soon
12 W 48th St
Want to be the first to know where and when we’re accepting bookings? Just let us know how to reach you.
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Feel amazing about your oral health
Safety first
We prioritize safety with health checks, contactless check-in, enhanced PPE, and more.
Insurance accepted
We’re in network with major insurers like Delta Dental, Aetna, and Cigna.
Full-service dentistry
Our studios offer a full range of dental services, from exams to implants and veneers.
No judgment ever
From floss bosses to sweet tooths, every mouth is welcome.
Top-rated dentists and hygienists
Our dentists aren’t paid a commission on procedures
Most dentists are paid a commission on procedures. This can lead to more procedures than you need. We eliminate this by paying our dentists a great salary with a bonus that rewards them for patient satisfaction.
We only hire 5% of clinical candidates
When we hire dentists and hygienists, we aren’t looking for good, or great. We’re looking for amazing.
Our care is science-based
Our proprietary training program, TendU, keeps our clinical team up to date on all the latest research. It also facilitates collaboration, so you get the benefit of many top minds working together.
Insurance accepted
We accept most dental insurance plans, and we bill for services through insurance, just like a typical dentist’s office.
See if you’re covered