What Is a Dental Emergency?
It can be difficult to tell whether you need emergency dental care immediately or just a prompt appointment in a day or two. Understanding more about dental emergencies can make knowing what to do a little easier.
Studios / New York City / Manhattan / Rockefeller Center
Tend Dental Rockefeller Center
Tend Dental Rockefeller Center delivers expert dental care in the heart of Midtown, just steps from Fifth Avenue and the Rockefeller Plaza concourse. Designed for comfort in the middle of Manhattan’s hustle, our studio blends convenience with calm, making it easy to relax and care for your smile. Whether you’re in for a cleaning, checkup, whitening, clear aligners, or cosmetic services, every visit feels effortless thanks to our cutting-edge technology and gentle approach. With early morning, evening, and weekend appointments for the whole family and a team that values your time, we make dental care simple.
- Full family dental care
- Flexible payment and financing options
- Trusted local dentists and hygienists
- Extended hours for flexibility
- Comfortable, soothing atmosphere
453 Google Reviews 4.2 average rating
453 Google Reviews 4.2 average rating
Dental services at Tend Dental Rockefeller Center
The Tend Dental difference
Our top-tier dental providers
Our expert dentists and hygienists make it simple to fit oral care into your day. Whether you’re stopping by on a lunch break or scheduling a visit for whitening, aligners, or other cosmetic treatments, we're dedicated to creating and protecting healthy smiles.
Dental insurance coverage
We want to make accessing dental care easy. Tend Rockefeller Center works with most major insurance carriers, and our team is here to help you navigate your benefits with confidence.
Our insurance carriers
We are happy to accept most major PPO dental insurance plans, including (but not limited to):
- Aetna
- Anthem / CareFirst / FEP Dental / GRID+
- Cigna
- Delta Dental
- GEHA
- Guardian
- MetLife
- United Concordia (UCCI)
- United Healthcare (UHC)
Check your insurance
Curious if your insurance will cover your exam? We can tell you in just a few seconds.
Curious if your insurance will cover your exam? We can tell you in just a few seconds.
We are happy to accept most major PPO dental insurance plans, including (but not limited to):
- Aetna
- Anthem / CareFirst / FEP Dental / GRID+
- Cigna
- Delta Dental
- GEHA
- Guardian
- MetLife
- United Concordia (UCCI)
- United Healthcare (UHC)
Find Tend Dental in Rockefeller Center
Our Rockefeller Center studio is steps from Radio City Music Hall and Fifth Avenue’s shops—right in the center of Midtown, surrounded by some of New York’s most iconic landmarks.
Address
12 W 48th St 4th Floor
New York
NY
10036
US
How to get here
You’ll find us on the 4th floor at 12 W 48th St. Just a short walk from the bustling intersections of 5th and 6th Avenues, across from the iconic Rockefeller Plaza, and near Radio City Music Hall.
Subway
- 47-50 Sts Rockefeller Ctr
B
D
F
M
- 5 Av/53 St
E
M
- 51 St
6
Hours
- Monday:07:00 am - 08:00 pm
- Tuesday:07:00 am - 08:00 pm
- Wednesday:07:00 am - 08:00 pm
- Thursday:07:00 am - 08:00 pm
- Friday:09:00 am - 05:00 pm
- Saturday:08:00 am - 03:00 pm
- Sunday:Closed
Other amenities
- Soothing studio
- Aromatherapy / scented diffusers
- Complimentary brush bag
- Laser dentistry
- Intraoral cameras
- Digital X-rays
- Noise-cancelling headphones
- TV in treatment rooms
- Free WiFi
- Comfortable seating
- Financing options
12 W 48th St 4th Floor
New York
NY
10036
US
How to get here
You’ll find us on the 4th floor at 12 W 48th St. Just a short walk from the bustling intersections of 5th and 6th Avenues, across from the iconic Rockefeller Plaza, and near Radio City Music Hall.
Subway
- 47-50 Sts Rockefeller Ctr
B
D
F
M
- 5 Av/53 St
E
M
- 51 St
6
- Monday:07:00 am - 08:00 pm
- Tuesday:07:00 am - 08:00 pm
- Wednesday:07:00 am - 08:00 pm
- Thursday:07:00 am - 08:00 pm
- Friday:09:00 am - 05:00 pm
- Saturday:08:00 am - 03:00 pm
- Sunday:Closed
Other Amenities
- Soothing studio
- Aromatherapy / scented diffusers
- Complimentary brush bag
- Laser dentistry
- Intraoral cameras
- Digital X-rays
- Noise-cancelling headphones
- TV in treatment rooms
- Free WiFi
- Comfortable seating
- Financing options
Frequently asked questions
We want you to feel confident before you arrive! Browse our FAQ section for useful information about your visit to Tend Dental Rockefeller Center.
-
Do you take dental insurance?
We accept a wide range of dental insurance plans and will help guide you through how your coverage may apply.
The insurers we partner with include Delta Dental, Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Empire Blue Cross Blue Shield, Guardian, MetLife, United Concordia, Principal, Oxford Health Plans, and Ameritas. We are proud to accept many PPO insurance plans.
Read more about insurance.
-
Are you accepting new patients at Tend Dental Rockefeller Center?
Yes, we look forward to welcoming new patients at Tend Dental Rockefeller Center! Whether it’s been six months or six years since your last dental appointment, our team is here to make you feel at ease. We pride ourselves on creating a judgment-free environment where every patient is treated with empathy and respect.
Your first visit will include a comprehensive exam, a detailed review of your oral health, and time to discuss any concerns or goals you may have. We’ll ensure you feel informed, comfortable, and fully supported from the moment you walk in.
-
How often should I come in for a dental cleaning?
In most situations, we recommend having a dental cleaning and checkup every six months. This is standard for the majority of patients. These routine exams help us catch small issues like early signs of decay or gum disease. This allows for proactive treatments that prevent issues from developing in the first place.
However, some patients may need to visit more frequently, especially if they have a history of gum disease, wear orthodontic appliances such as aligners, or are more prone to plaque buildup. Your dentist will work with you to create a personalized care plan based on your needs, so you’re always getting the right level of care at the right time.
Even if there are no oral health concerns, cleanings help remove plaque and tartar that brushing and flossing alone can't remove. They’re crucial to keeping your smile feeling fresh and looking its best.
-
What should I expect during my first visit?
Your first visit is designed to be both thorough and welcoming. Here’s what it includes:
- A dental exam to evaluate your teeth, gums, bite, and overall oral health
- Digital X-rays for a detailed look below the surface
- A gentle, professional cleaning tailored to your needs
- An in-depth conversation with your dentist to review findings, answer questions, and plan treatment if needed
We’ll review your dental history, discuss your goals, like improving oral health or brightening your smile, and allow time for questions without rushing.
The environment is designed to feel calm and soothing, so you can relax and genuinely appreciate the process of caring for your smile.
-
What are your payment and financing options?
At Tend Dental Rockefeller Center, we aim to make paying for your dental care as simple and stress-free as possible.
You can securely pay your bill online with easy, encrypted options like HSA/FSA cards, credit or debit cards, Apple Pay/Google Pay, and more. Through our partner Cedar, you can view your insurance details, track balances, receive reminders, and even set up a custom 0% interest payment plan that fits your budget.
We also offer flexible financing through CareCredit, a healthcare-focused credit option that lets approved patients spread out their dental costs in convenient monthly payments, including for care not fully covered by insurance.
Before any treatment, we’ll clearly explain your expected costs and payment choices so you feel confident moving forward
-
How do I cancel or reschedule my appointment?
Give us a call at (646) 586-8834 . Just make sure to do so more than 48 hours before your appointment time. We dedicate this time exclusively to you, and as our appointments are highly sought after, we kindly request as much notice as possible should you need to reschedule.
You can also log into your profile on the Tend Dental app to make any changes needed, including cancelling and rescheduling.
Nearby studios
Check out our other New York locations and choose the one nearest you!
Reasons For Bleeding Gums
Noticing a little bleeding when you brush or floss? It’s more common than you might think and generally pretty easy to fix. Here’s what your gums might be trying to tell you, plus simple ways to get them feeling healthy again.
How Often Should You Floss? A Dentist’s Guide
Flossing once a day is one of the simplest ways to protect your smile, but there’s a little more to it than just going through the motions. Here’s what dentists recommend, why it works, and how to make it part of your routine.