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Culture at Tend

We believe the best patient experiences come from a team that feels respected, appreciated, and supported in their work.

That’s why culture is key. We foster collaboration and a sense of belonging across our teams, with the leadership, tools, and support people need to do their best work every day.

See how our team-first approach helps our people thrive, grow their careers, and genuinely enjoy coming to work.

Mission & Values 

A female Tend Dental team member is standing outside smiling.

Team members from Tend Dental have their hands together in a cheer.

  • An employee is smiling.
  • Team members are doing a hands-in cheer.
  • An employee is smiling.
  • A team member is wearing a jacket with a Tend logo.

A male Tend Dental team member is smiling with his hands clasped.

Cultivating connection, trust and belonging

Life at Tend is built around teamwork, mutual respect, and showing up for one another. We’re committed to creating an exceptional working experience for our teams, ensuring our people feel encouraged, appreciated, and supported in their everyday work.

Here’s what that looks like in practice:

  • Collaboration is huge. Teams that share ideas openly and support one another
  • Leadership is hands-on. Our leaders are approachable, engaged, and invested in you
  • Every contribution is valued. We celebrate wins together and help each other succeed
  • Your voice is heard. Different perspectives are welcomed, respected, and encouraged
  • Your growth is prioritized. We offer ample opportunities to grow professionally

It's our mission to create an environment where people feel seen, valued, and connected to the team around them, and feel excited to come to work each day.

Our People Pillars 

Picture of Chairman and CEO Brian Bouma

Meet our Executive Chairman & CEO

  • We're building a team unlike anything the dental industry has ever seen. To do that, we know we need to put our people's needs first by creating an environment where talented, passionate individuals feel supported, empowered, and inspired to do the best work of their careers. When our teams thrive, we thrive.
    Brian Bouma Executive Chairman & CEO

Tend people pillars

Our people pillars shape who we are and how we work together as a team. They define our commitment to creating an environment where people feel safe to speak up, empowered, and excited to do their best work.

Your teammates have your back

We work as one team, aligned around shared goals and collective success.

Your teammates have your back, clinically and personally. Our Lead Dentist and Lead Hygienist structures mean mentorship is built in, not an afterthought.

  • Learn from a top-rated clinical team and help make it even better
  • Consistent, trained support every day
  • Assistants who know the flow and keep it moving
  • We set a high clinical bar and give you everything you need to clear it

Two team members from Tend Dental high five.

Driving innovation in dentistry

Videa AI. 3D scanning. Same-day printing. Digital treatment planning.

Our studios are the best-equipped rooms most clinicians will ever work in, with tools that make your care more precise, your day more efficient, and your patients more comfortable.

  • Leading-edge tools and technology that help you do your best work
  • Less time spent on admin. More time on care
  • See, diagnose, and treat with precision, every time

Two dental professionals from Tend Dental look at an X-ray at a large screen.

We take care of the people who take care of our patients

We attract folks who are serious about their craft.

Your pay is based on what you bring to the role, not the minimum we can get away with, and expectations are discussed clearly from the very first conversation.

  • Competitive base pay, full benefits, 401(k) plan, and paid time off
  • Malpractice insurance covered 100%
  • Up to 90+ CE credits annually for dentists and hygienists through CE Zoom, plus up to $2,000 in CE reimbursement for dentists
  • CPR renewal fully covered

Three team members from Tend Dental are chatting.

Diverse, welcoming and collaborative

We pride ourselves on a work culture that values unique perspectives and open communication. Our leadership is transparent, reachable, and invested in you. And most importantly, our warm, diverse team of dental professionals sincerely love working together.

You'll walk in every day to an environment that was deliberately designed to make you feel good about being there.

  • Clinical integrity is never traded for volume
  • Mutual respect and camaraderie among teams
  • Leadership always available for support and guidance
  • We trust your judgement – No pressure to upsell or over-treat

Team members from Tend Dental cut the ribbon at the Pentagon City studio opening.

Smiling male team member is looking to his left. Below his chin is a face mask.

Mission, Vision, Values

At Tend, we're united by a shared vision: to redefine the dental experience through a thoughtful blend of healthcare and hospitality. The values that guide us every day help turn that vision into reality, creating care that is empowering, human, personalized, and genuinely enjoyable for patients and team members alike.

  • Tend to others

    We put people first, patients and teammates alike. We strive for exceptional care and experiences, and always show up for one another with a team-first mindset.

  • Be brave enough to lead

    As leaders, we do what it takes to maintain our high standard of care. We’re agile, innovative thinkers who embrace new ideas, push ourselves to improve, and bring out the best in each other.

  • Savor the ride

    We celebrate the satisfaction that comes from doing difficult things well. We support each other through challenges, and enjoy the process of building something meaningful together.

  • Embrace our differences

    Diverse perspectives, open communication, and mutual respect are essential to how we work. We give feedback thoughtfully, positive intent is assumed, and everyone is encouraged to be themselves.

  • Rooted in growth

    We believe growth is continuous. We take ownership of our development, stay open to learning, and actively support the growth and success of the people around us.

Smiling female team member is looking to her right.

  • An employee is smiling.
  • Sunglasses and headphones.
  • An employee is smiling.
  • A dental chair with a screen on the ceiling showing Netflix.

Why people love working at Tend

  • I absolutely love working at Tend! Love the studio space and all of my coworkers! It's a joy to go into work everyday. I feel well supported by all of the staff.

    5 stars

    Dentist Upper West Side, NY

  • This company is a great workplace environment . We are always working as a team. Amazing studio manager. Great communication, which is very important.

    5 stars

    Dental Assistant Westport, CT

  • I love the fun work environment . We are always working as a team to get things done. Great studio manager! Open line of communication . They even have emergency child care!

    5 stars

    Dental Assistant Nashville, TN

  • Working at Tend has been one of the most positive experiences. The company really cares about their employees. The work environment is very healthy and we have great communication.

    5 stars

    Dental Assistant Brooklyn, NY

  • I have always felt taken care of at tend. They are really supportive when it comes to anything you want to achieve. The work environment is conducive to growth. The overall ambiance is not like any other dental studios, rather very well lit, and there's always some good music on. I literally find myself dancing my way into work. I love this place.

    5 stars

    Dental Assistant Upper West Side, NY

  • I have had a great start here at Tend Midtown. Everyone is very welcoming and helpful! Our doctors are nice and good at teaching! The whole team here is great! I am enjoying this opportunity.

    5 stars

    Dental Assistant Atlanta, GA

  • Beautiful, state-of-the-art practice with everything you need at your fingertips. The technology makes the hygiene visit easier and is a great teaching tool. There are systems in place that make the day go and patients flow.

    5 stars

    Dental Hygienist Washington, DC

  • This company really does go out of their way to make sure the staff and members are taken care of. You can always expect a quick response from management and HR. Pay and benefits are competitive. And most importantly, almost everyone is salaried, so the clinicians really do have the members' best interests.

    5 stars

    Dental Hygienist Washington, DC

  • I've loved working at Tend the past year. The team is great and the studio is beyond gorgeous. The technology and dental products available to use here are wonderful.

    5 stars

    Dentist Brooklyn, NY

  • The energy is very positive. Everyone is helpful and nice. They don't mind stepping in with help.

    5 stars

    Paitent Care Coordinator Atlanta, GA

  • Working at Tend has been so refreshing. I recently started a few weeks ago, but everyone has been so welcoming and made me feel like family from day one. The company has great intentions and is working hard to change the dental experience so it's exciting to be a part of something I feel has been a long time coming.

    5 stars

    Patient Care Coordinator Washington, DC

  • I love working at Tend. My day starts with a very informative morning huddle and great conversations to set my team up for success. Great management team and positive workspace. The most enjoyable part of the job is supporting my team and providing quality care to our members.

    5 stars

    Studio Manager Capitol Hill, DC

  • Love the company values! Everyone tends to others! Very supportive, informative and innovative!

    5 stars

    Studio Manager Atlanta, GA

  • Working at Tend as part of the People team has been a great experience. Tend brings a fresh, hospitality-driven approach to dentistry that feels exciting and meaningful. We truly focus on delivering an exceptional experience to both patients and team members. Leadership is supportive, approachable, and open to trying new ideas, which creates a dynamic and innovative environment.

    5 stars

    People Team New York, NY

  • Focused company culture on innovation, respect, and drive for improvement. Tend has big ideas and the people to work hard and implement them.

    5 stars

    People Manager Nashville, TN

  • The people you work with are empathetic, kind, and driven professionals. High focus on company mission, vision, and values to drive team cohesion. Great clinical expertise and drive to take care of members (patients). Competitive total rewards package. Open to feedback to drive continuous improvement. Inclusive work environment.

    5 stars

    People Team Member Nashville, TN

  • Everyone is so nice! I love the office space, the outside seating area for lunch, and I love how encouraging my supervisors are. Tend's 'brand enamel': 'Transform dentistry into an empowering, human, and joyful experience' excites me for the places this company is headed. Tend cares about providing a seamless experience for our customers and I am thrilled to be a part of the team.

    5 stars

    RCM Specialist Nashville, TN

  • Managers celebrate your wins (big or small) and make you feel like you really matter to the team! My team members are all fun and collaboration is a big part of our environment. Tend is selective when it comes to who they hire - they really make sure they hire the right people and they go above and beyond to show how much each team member means to them! It truly feels like a family here.

    5 stars

    Recruiter Nashville, TN

  • My experience as a Regional Manager at Tend has been incredibly dynamic and rewarding. The organization truly prioritizes culture. There is a genuine emphasis on collaboration, inclusivity, and supporting one another across studios and markets. Leadership is accessible and encourages feedback, which creates an environment where ideas can be shared and implemented quickly. Tend does a great job of empowering leaders to take ownership of their markets while still providing the tools and support needed to succeed. The teams on the ground are passionate, and there's a shared commitment to delivering a high quality member experience. It's rewarding to be part of an organization that is actively trying to modernize dentistry and elevate both the member and employee experience. Tend is an excellent place for leaders who thrive in a fast paced, evolving environment and want to make a meaningful impact. The experience builds resilience, sharpens operational expertise, and offers a unique opportunity to grow within a mission driven organization.

    5 stars

    Regional Manager Washington, DC

  • This organization has provided me with the platform to leverage my background in operations, while simultaneously pushing me to think on my feet and foster rapid collaboration across multiple departments. It has been fulfilling to have the chance to mentor numerous team members within the organization, witnessing their growth both as individual contributors and as leaders Tend prioritizes swift implementation of process and performance enhancements, yet they excel in actively seeking feedback to ensure that team members feel valued and heard. They are adept at pivoting when necessary to incorporate changes based on this feedback. On a personal level, I've consistently felt empowered to voice my thoughts within this organization, thanks to the numerous channels available for sharing opinions and providing input

    5 stars

    Sr. Regional Director of Operations New York, NY

  • It is great to work for a company that holds my values. I really enjoy working for Tend, they are a company that puts its member's first. Positive work environment and wonderful people!

    5 stars

    Welcome Bar Wall Street, NY

Have questions about Tend operations or the hiring process?

Read our FAQs for answers to some of the most common questions about what it’s like to work with us.